Need N Importance of Mass Media in Our Daily Life

Mass media has become an integral part of our lives and can not be separated from our life. Particularly for the urban people, the need for information is more important than ever. Our values and way of life in the society in this information era are strongly influenced by the mass media like newspapers, TV, radio, video, and the internet. Mass media’s influence on people’s lives is even greater and deeper than many kinds of state indoctrination or priest’s sermons from the pulpit in the church .The full range of unfiltered media is now available to most of us by using a parabola and satellite transmission. We can buy many kinds of videos freely. Access to the internet is easy and inexpensive almost everywhere. We can find many kinds of†¦show more content†¦Today News Channels and even some Newspapers are mouthpiece of some social issues, which helps us to estimate the realities of lives. Media has played an important role in order to focus on the social issues in almost every era. It is the fact that in most of the eras, media were not being given free and fair chances to explore the issues of society more openly than it is being given now; but we cant deny this fact that the issues were always raised in order to provide justice to the people. Pakistani Media has expanded its chain during this era, and many cases and issues were brought under one umbrella, which showcase us that even today, we are bounded in the barriers of loads of problems and issues, which is to be sought out. Now, the time has arrived, when we need to re-think about our attitudes towards society. The purpose of media is to transmit or store information, or data. Media is important because it allows the people who utilize it to transmit information to a larger audience, over a greater length of time, than if they would have tried to communicate that information themselves. The importance of the media today is immense. Never before in mankinds history have the media had such aShow MoreRelatedNeed N Importance of Mass Media in Our Daily Life1386 Words   |  6 PagesMass media has become an integral part of our lives and can not be separated from our life. Particularly for the urban people, the need for information is more important than ever. Our values and way of life in the society in this information era are strongly influenced by the mass media like newspapers, TV, radio, video, and the internet. Mass media’s influence on people’s lives is even greater and deeper than many kinds of state indoctrination or priest†™s sermons from the pulpit in the church Read MoreMass Media Today2515 Words   |  11 Pagesaccidents in the media? 3. Should media serve the public or the government? 4. Advertisement exert more positive impact or negative ones? 5. Which media method(s) should be highly expanded? Why? 6. Besides the common media methods, what new approaches can you suggest? 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